How do boutique consulting firms end up outpacing their embedded PS counterparts? Ben Edwards might have the answer, and the receipts. 

In this episode, Ben shares what he is seeing across the consulting and embedded services landscape, from shifting team structures to exploding demand for thought leadership and commercial fluency. He talks about the rise of the diamond-shaped team, the erosion of traditional consulting pyramids, and what it means for training, quality, and long-term sustainability. 

We also get into what is fueling the boom in boutique firms, how private equity is changing the game, and why go-to-market strategies are evolving fast. Ben outlines the shift from black book sales to scalable content machines, the rise of specialists with narrow niches and big reach, and how pure-play firms are out-marketing their embedded competition. 

If you are running a services organization, embedded or independent, this is a reality check you need to hear.