Sales and professional services may work for the same company, but often, it feels like they live on different planets. In this episode, Margarita Ginsberg joins Dean McMann and Anthony Paluska to unpack the tension—and the opportunity—between these two critical teams. 

Margarita shares real talk on what happens when PS gets looped in too late, how trust erodes when customers get hit with surprise services fees, and why too many sales cycles treat consulting like an afterthought. 

She breaks down different models for integrating PS into the sales process, including partner-led delivery, PS sales teams, and expert matchmaking. Most importantly, she reminds us that PS professionals can’t sit back and wait to be invited—they have to own the relationship, lean into the chaos, and make it work. 

Whether you're a PS leader, a sales exec, or just tired of cleaning up messes you didn’t make, this episode is a gut check on collaboration, role clarity, and the real job of driving outcomes for your clients.