In this episode, Dean McMann and Anthony Paluska sit down with Eric Sanchez, a seasoned professional with over 25 years in the software industry. They tackle a recurring challenge in professional services – the "Groundhog Day" effect, where the same mistakes are repeated despite abundant data on what drives long-term customer success.

Eric shares insights from his career, emphasizing the critical role of professional services in accelerating customer growth, reducing risk, and increasing retention. He highlights the importance of data-driven decisions, the pitfalls of short-term thinking, and the power of aligning professional services early in the sales process to maximize customer lifetime value.

With real-world examples and hard-hitting data, this episode offers a practical playbook for PS leaders looking to drive impact and influence strategic sales decisions.